I recently updated the High Performance MySQL website to modernize it. I am impressed at how easy it is these days to get a great little brochure site hosted. It used to be a lot more work. I used a variety of tools and services to do this and decided to share this for people who are interested. Hopefully you’ll add comments and point me towards more tools and tips to make these things even easier for me in the future!


The website used to be a WordPress blog. This used to be my go-to solution for everything. It used to be the easiest way to whip together something quickly and put it online.

But WordPress sites have a bunch of problems.

  • They need a database. Database down, website down.
  • They need care and feeding. WordPress is a major hack target and you have to update it or you’re going to end up serving malware and ads without knowing it. You also have to update the plugins and themes. It’s just a lot of hassle.
  • They’re not high performance, primarily because of the dynamic content.

I just can’t make time to babysit sites like this anymore. As a result I’ve been moving everything to good old static sites again. Static sites used to be a lot of work too. Not anymore.

Static Site Generators

Static site generators like Jekyll are a whole new world of writing ease. Write Markdown, run the generator, get a static site fully rendered. It’s great. Jekyll, though, still has some annoyances. It requires a lot of dependencies (my nemesis is bundle install… I hate how often that breaks and takes a long time to work around for whatever version of Ruby gems and dependencies and compilers and stuff are involved) and Jekyll itself isn’t really a site, it’s just the scaffolding for a site.

I use Hugo for this site because of the amount and complexity of content on it. Hugo is nicer than Jekyll in my opinion, much better actually. But for a site like High Performance MySQL, a one-page brochure is really what’s needed. For that, a simple static index.html is better. No need for a site generator.

Bootstrap and Bootstrap Themes

Probably the biggest part of making a site these days is creating a good design that will look good on everything from a desktop browser to an old iPhone. Twitter Bootstrap provides a foundation for doing a lot of that. It’s an amazing advancement over the bad old days.

Combine that with thousands of freely available designs/themes based on Bootstrap, and you have lots of great options for a brochure site. For this site, I chose the Pratt theme from BlackTie. Thanks, Carlos! If you need a custom theme, Carlos does freelance work too.


Hosting On GitHub Pages

I’d say “GitHub Pages is the best-kept secret”, but it’s not really a secret anymore among the people likely to be reading this blog. If you’re not familiar with GitHub Pages, you should really look into it. It’s easily the best way to host small sites these days. Anything that doesn’t need to be highly dynamic, and doesn’t need HTTPS access, is a great fit. Even things like blogs that need commenting functionality can work great this way. What you get is free, fast hosting with a built-in CDN, and everything’s taken care of for you. You can use Gist to host your source code examples and snippets nicely. And maintaining and publishing the site just couldn’t be much easier, since GitHub hosts the source code, issues, and so on for free as well. Learn more about GitHub pages.

A Splash of Panache

The cover image you saw at the top of this post adds a dash of visual flair. If you produce any content and want it to be more attractive and desirable, such as ebooks or tutorials, an eye-catching cover image makes all the difference. If you have a flat image of the cover, though, how do you turn it into something more visually appealing? How do you do this?

HPM Rendered

I have access to Photoshop, and I found a great set of ready-made Photoshop actions to do this. The site is called PSD Covers and it contains an action that’s ready to use for practically any kind of cover you can dream up. One caveat, it didn’t initially work well for me due to a bug in Photoshop CC 2014, but the workaround is easy. I used the Softcover Handbook action. Thanks very much to Simon Lord for sharing this great set of resources freely.

Making The Image Smaller

Whenever I use an image like the above of the book cover, I tend to run it through TinyPNG. I often reduce images to just 10% or 20% of their original size with this great resource. This makes it a lot more feasible to include high-resolution versions of such images so they’ll look really sharp on devices with very high-resolution screens, like a Retina or better Apple device, or even my own favorite Android tablet, the B&N Nook HD+. If you have a JPEG image, there’s a TinyJPEG site too. The resulting hi-res images look great and download fast.

Writing The Content

This is the easy and fun part for me, because I like to write. In this case, I mostly just copy-pasted the content off the old Wordpress site, and then massaged it a bit. I did discard all of the old blog posts that used to exist on that site, but I don’t think anyone cares. It never should have been a “blog” to begin with; a single-page brochureware site is all that’s necessary.

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