What gets measured gets managed, and that’s as true in the business as it is in the product. In fact, arguably we’ve been a lot more sophisticated on the business side than in our systems, for decades.
What kinds of things does a well-managed business measure and analyze? And how do they do it? From sales funnel stages to product analytics, I’ll share some of the things I’ve measured—and ones I wish I had—in other areas.
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